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Supermarket chain Sainsbury’s is using a new form of pest control that involves turning moths gay.

In order to protect fruit at three of its orchards, the male Codling moths are being sprayed with an imitation of female pheromomes, which is usually what attracts males to females.

By spraying other males with the imitation substance, the non-sprayed males are attracted to their own gender, disrupting the breeding cycle and vastly reducing the number of moth eggs laid.

The Codling moth larvae, which hatch on fruit and leaves and burrow inside to eat the flesh, can ruin entire crops and were previously only destroyed by pesticides. This was both harmful to the environment, but also to other insects in the food chain.

A spokesman for Sainsbury’s told the Daily Express: “Pheromome is a natural substance and, unlike other chemicals, is safe to use on both conventional and organic crops.”

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